General Manager and Sales Representative roles join 41 tourism jobs now restricted to Saudi nationals only.
Saudi Arabia has dramatically accelerated its Saudization policy, announcing that 41 jobs in tourism and hospitality are now reserved exclusively for Saudi citizens, while simultaneously banning foreign workers from General Manager and Sales Representative positions across all sectors. The moves, implemented through updated Nitaqat regulations, represent the most aggressive localization push since Vision 2030 launched. Companies have been given 90-day compliance windows to replace non-Saudi staff in these roles or face penalties including visa quota reductions.
The restrictions come as the Kingdom scales back salary premiums for foreign talent working on megaprojects, with recruiters reporting 15-25% reductions in expatriate compensation packages compared to 2025 levels. This dual approach of restricting access while reducing financial incentives signals a fundamental shift in Saudi Arabia's approach to foreign workforce management. The tourism sector restrictions alone are expected to affect thousands of current expatriate workers in hotels, resorts, and cultural sites across the Kingdom.
For job seekers, the landscape has become a tale of two markets: Saudi nationals now have protected access to previously competitive roles, while expatriate professionals face an increasingly narrow path to employment. Foreign candidates must now target specialized technical roles or accept lower-level positions at reduced compensation. The changes force a complete recalibration of job search strategies, with networking and sector specialization becoming more critical than ever.
Despite the restrictions, artificial intelligence and automation sectors continue expanding rapidly, with the HR Minister confirming these technologies are creating entirely new job categories that remain open to international talent. NEOM and other giga-projects still require specialized expertise in renewable energy, smart city development, and advanced manufacturing that the domestic workforce cannot yet fully supply.
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Expatriate salaries down 15-25% from 2025 levels due to Saudization pressure